Meet Angela and Our Brand Story
Hi! I’m Angela Johnson, the founder of BU Boutique. As a lifelong lover of fashion and someone who understands the challenges of finding clothes that truly fit and flatter curvier bodies, I created BU Boutique to empower plus-size women to feel bold, beautiful, and uniquely themselves. My passion for fashion grew from my own struggles to find stylish, well-fitting clothing in an industry that rarely prioritizes the needs of plus-size women. With a background in retail, I spent over a decade working closely with customers, learning what truly makes them feel confident and comfortable in their clothing choices.
After years of working in fashion retail and consulting for plus-size brands, I saw firsthand how often plus-size women were underserved by the fashion industry, with limited options that lacked both style and fit. This experience fueled my determination to create something different—a brand that prioritized not only fashion-forward designs but also the perfect blend of comfort and functionality. I set out to organize collections that offer elevated casual looks with a polished, professional edge, designed specifically for busy, modern women who want to feel chic and put-together without sacrificing comfort.
I understand that today’s women need versatile pieces that can transition effortlessly from work to weekend, from professional settings to casual outings. That’s why every piece in our collection is thoughtfully designed with versatility and confidence in mind, allowing women to mix and match styles that fit their individual personalities and needs. Our clothing empowers women to express their unique beauty, helping them feel bold, beautiful, and unapologetically themselves in every situation.
When I’m not focused on creating new collections, I enjoy quality time with my family, traveling, and diving into DIY projects. I want every woman who shops at BU Boutique to feel acknowledged, appreciated, and celebrated, as if she’s having a warm conversation with a close friend. Thank you for being a valued member of the BU Style Squad!
OUR STORY
BU Boutique: Embracing Confidence, Boldness, and Individuality
At BU Boutique, we believe that fashion is more than just clothing—it's a way for women to express their confidence, embrace their individuality, and celebrate their boldness. Founded with the mission to empower plus-size women, BU Boutique is a space where style meets self-love.
We understand that every woman deserves to feel beautiful in her own skin, and our carefully curated collections are designed to reflect just that. From trendy everyday wear to statement pieces for special occasions, our styles are handpicked to help women not only look good but feel unstoppable. We are more than a boutique—we are a community that celebrates the strength and beauty in all shapes and sizes.
Our founder, Angela Johnson, created BU Boutique with a vision: to provide a safe, stylish, and empowering space for plus-size women to shop confidently. Each piece in our boutique is selected to embody the essence of boldness and beauty while encouraging women to be unapologetically themselves—every outfit, every day.
We take pride in helping our customers find outfits that not only fit but make them feel radiant. At BU Boutique, you don’t just buy clothes; you embrace a lifestyle of confidence and self-expression. Our passion for empowering women fuels everything we do, from our collections to the personalized service we provide.
So, whether you’re stepping into a boardroom or out for a night on the town, BU Boutique is here to remind you: Be You, Be Bold, Be Beautiful.